Weekly Feature



2014-11-26 / Business

Liquor store prepares for Small Business Saturday

by CHRIS GRAHAM
Reporter


Christina Maroulis is shown a bottle of wine by Midnight Liquors owner David LiSacchi. 
Photo by Chris Graham Christina Maroulis is shown a bottle of wine by Midnight Liquors owner David LiSacchi. Photo by Chris Graham With Small Business Saturday approaching, Midnight Liquors is offering deals to bring in shoppers who are readying themselves for the holidays.

The store, located on 3167 Eggert Road in Tonawanda, will have a coupon for Saturday, Sunday and Monday, Nov. 29-Dec. 1, for 27 percent off wine and 12 percent off liquor purchases.

“It’s like our Black Friday for small businesses and local businesses,” said David LiSacchi, owner of Midnight Liquors. “Black Friday is great for these big box stores and corporations, and everyone goes out shopping, but what about the little guy, like the small businesses that are out there?”

LiSacchi, who has owned the store since early 2011, said he’s seen business pick up each year being involved with Small Business Saturday.

“The first year was way more than expected, the second year was double that, so we’re pleasantly surprised about how everyone is embracing it,” he said.

Additionally, LiSacchi said the store will be teaming up with local wineries for a wine tasting and providing customers the knowledge they need to make the right purchase.

“The big advantage of coming to a small store is that you get to talk with someone and they can hand pick a wine for you,” he said. “That’s where we come in. We’re constantly on the floor hand selling and finding and pairing the wine for the person who’s coming in.”

LiSacchi said having a compelling offer to the customer keeps the business flourishing from Small Business Saturday through the rest of the holiday season.

LiSacchi said all six employees will be on staff to assist customers, and he hopes to see another uptick on Saturday.

“Give small businesses and local businesses a chance to compete with these big box stores,” he said. “You’ll find a difference in customer attention and hand selling a wine, and you’ll see it reflected in the price.”

Midnight Liquors is open from 10 a.m. to 10 p.m. Monday through Thursday; 10 a.m. to midnight Friday and Saturday; and noon to 8 p.m. Sundays.

For more information on Midnight Liquors, visit www.midnightliquors.com.

email: cgraham@beenews.com

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