Weekly Feature

2014-09-17 / Business

Tops Friendly Markets introduces ‘Price Lock Guarantee’

Tops Friendly Markets, which has a location at 1740 Sheridan Drive, is introducing “Tops’ Price Lock Guarantee” on hundreds of regularly purchased items sold at stores through Nov. 1.

The Tops Price Lock Guarantee is one of the company’s first initiatives since it returned to local ownership less than a year ago and is part of a comprehensive package aimed at helping shoppers stretch their dollars on items.

During the eight-week program, lower prices will be set on more than 300 items in 26 categories and will include a mix of popular national brands such as Peter Pan Peanut Butter, Tide Laundry Detergent, Crest Toothpaste and Dove soaps, as well as Tops brands eggs, bottled water, sandwich bread and pasta.

In addition, shoppers will receive double GasPoints when they purchase Price-Locked items.

“For 52 years, we’ve taken pride in giving our customers convenience, variety, top-notch customer service and the highest-quality products at an exceptional value,” said Frank Curci, Tops’ president and CEO.

“We are always listening to our associates and customers, and we know that value is always top of mind. Part of what makes Tops Price Lock Guarantee unique is that consumers will still get excellent value on sale items every week, in addition to guaranteed low prices on regularly purchased, Price-Locked products.”

Curci noted that now, as a locally owned and operated company, Tops has an increased flexibility and greater ability to adapt more quickly to shoppers’ needs than in the past. Price Lock Guarantee items were selected items based on consumer research of everyday items that customers regularly purchase.

At the end of the eight-week period, Tops will assess consumer interest and gain feedback on product selection and prices to determine future Price Lock Guarantee products. The full Price Lock Guarantee list of items can be found at www.topsmarkets.com.

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