Weekly Feature



2013-07-10 / Business

Any Time Fitness makes gains with weight-loss challenge

by KAITLIN LINDAHL
Reporter


General manager Kelly Muskopf, left, of Any Time Fitness, looks on as personal trainer Matthew Hernandez works with Rick Lenk of Cheektowaga at Any Time Fitness in Amherst on Monday. The gym and its sister locations in Williamsville and Lockport recently held “Weight Loss Wars,” a challenge based on the television show “The Biggest Loser.” 
Photo by Jim SmerecakPurchase color photos at www.BeeNews.com General manager Kelly Muskopf, left, of Any Time Fitness, looks on as personal trainer Matthew Hernandez works with Rick Lenk of Cheektowaga at Any Time Fitness in Amherst on Monday. The gym and its sister locations in Williamsville and Lockport recently held “Weight Loss Wars,” a challenge based on the television show “The Biggest Loser.” Photo by Jim SmerecakPurchase color photos at www.BeeNews.com Creating its own twist on the TV show “The Biggest Loser,” Any Time Fitness waged its own weight-loss challenge for members. Dubbed “Weight Loss Wars,” the challenge spurred positive transformations for the members and gyms alike.

“Not only are people achieving what they ultimately came here to do, but it also kind of developed a club culture here,” said Kelly Muskopf, general manager of the Any Time Fitness locations in Amherst, Williamsville and Lockport.

“When people are participating in things, you become more of a community than just a fitness center, and that’s kind of what we were looking to do with it, on top of people, obviously, achieving a healthier lifestyle.”

Muskopf said that more than 80 Any Time Fitness members participated in the Weight Loss Wars and that the competition spanned the gym’s three locations.

“The winner was determined based off of percent of weight loss; that way men and women were given an equal chance,” Muskopf said. “There were weigh-ins every other Monday, so six weigh-ins over the course of the 12 weeks. The first weigh-in and the last weigh-in, obviously being the only two that were mandatory.”

Muskopf said the results of the weigh-ins were posted in the gyms so members and staff could keep track of the participants’ progress.

After the 12 weeks were up, Jimmy Neudecker, of the Amherst location, won the challenge and the $500 cash prize. To claim the top spot, Neudecker had a 16.52 percent total weight loss. Coming in second, by 0.14 percent, was Noel Sandecki, of the Williamsville location. Sandecki had a 16.38 percent total weight loss.

“It was very, very close right up until the end,” Muskopf said. “It was very competitive. People were really paying very close attention.”

While many of the participants opted to make use of Any Time Fitness’ personal trainers during Weight Loss Wars, Neudecker decided to run his own workouts.

“He made significant changes to his diet [and] improvement in nutrition overall,” said Muskopf. “In order to lose the weight initially, he performed extensive cardio exercises and limited the amount of weight training that he was doing. Now in order to maintain his healthy weight, he’s shifting his focus to the weight training in order to add lean muscle mass.”

For those who opted to use a personal trainer, the strategy was simple — specialize a workout plan for each individual, generate motivation and stay focused, said James Dreibelbis, head of personal training at Any Time Fitness.

“The biggest thing with people that want to lose weight … is keeping them motivated, keeping them on track,” Dreibelbis said. “You just want to keep those people focused.”

Due to the success of Weight Loss Wars, Muskopf said Any Time Fitness will next host a strongest member competition beginning at the end of the month.

“This was so popular,” Muskopf said of Weight Loss Wars. “We want to keep going with these events that get everybody at the gym and participating.”

Any Time Fitness is located at 1560 Hopkins Road, Williamsville; 3135 Niagara Falls Blvd., Amherst; and 459 S. Transit Road, Lockport. The gyms are open 24 hours a day and seven days a week. For more information, call 768-0037.

email: klindahl@beenews.com

Return to top